Grown here
Perfect local conditions
Mushrooms grow abundantly in the UK and Ireland. Our cool, damp, low-lit climate is ideal — so they’re in supermarkets 52 weeks a year, versatile with a firm bite.
We naturally enhance locally grown mushrooms with the sunshine vitamin — Vitamin D — and help the nation enjoy their health benefits.
The UK & Ireland Mushroom Producers group is a partnership between key mushroom farmers across the UK & Ireland who are naturally enhancing mushrooms with the sunshine vitamin, Vitamin D. Our passion for these sunny sponges drives our desire to educate the nation’s consumers on the health benefits of eating British and Irish mushrooms and in particular, those enriched with Vitamin D.
Mushrooms grow abundantly in the UK and Ireland. Our cool, damp, low-lit climate is ideal — so they’re in supermarkets 52 weeks a year, versatile with a firm bite.
All mushrooms contain provitamin D, but when exposed to UV light a photochemical reaction converts it to Vitamin D — just like humans in sunlight.
Specific UV exposure is introduced into the production process to create Vitamin D-enhanced mushrooms — a natural way to reach recommended intake.
With new research revealing one in four people aren’t getting their daily recommended vitamin intake, nature’s “sunny sponges” provide a simple daily boost — especially in winter or when sunshine is scarce.
Vitamin D helps towards healthy bones and teeth, regulates calcium and phosphorous absorption, supports a normal immune system, helps fight disease and has been linked to reduced depression.
That’s why it’s our mission to encourage people to give Vitamin D-enriched mushrooms a try and reap the benefits of the sunshine vitamin.
The UK & Ireland Mushroom Producers’ Vitamin D mushrooms are available in a variety of supermarkets nationwide and are suitable for vegetarians and vegans.
Keep an eye out for ‘Vitamin D’ highlighted labels on locally grown mushrooms — and find out just how magical mushrooms really are!
Easy to add to breakfasts, pastas, stews and more — year-round.
When sunlight is limited, Vitamin D-enriched mushrooms help you stay topped up naturally.